Case Study: Wolt achieves data-driven automation with AppsFlyer

Wolt launches no-contact delivery in 2 weeks with AppsFlyer

Wolt, a Finnish food delivery tech company, faced the challenge of gaining a clear understanding of their marketing attribution to enable data-driven automation. They needed a reliable partner to provide accurate data quickly and one that could integrate with their existing MarTech stack, particularly the automation platform Smartly.io. This became especially critical when they needed to adapt their services rapidly at the onset of the Covid-19 pandemic.

The solution was integrating Smartly.io with AppsFlyer's measurement suite. This integration enabled time-saving automation where events from AppsFlyer would automatically trigger campaign changes in Smartly.io. Empowered with better data and insights from AppsFlyer, Wolt swiftly adapted by launching a no-contact delivery service in two weeks and expanding into grocery delivery across 15 markets, successfully reaching a new, untapped audience and supporting their partners during the crisis.

Wolt