Case Study: Wolt achieves incremental growth at scale with AppsFlyer

Wolt drives incremental growth with AppsFlyer, saving 50% on incrementality testing

Wolt, a food delivery platform operating across 23 countries, faced a challenge quantifying the effectiveness of its marketing efforts to engage its growing customer base. Manually setting up incrementality tests was inefficient and time-consuming across its many markets. To address this, Wolt turned to AppsFlyer and its Incrementality solution to gain accurate data on campaign performance.

By implementing AppsFlyer's solution, Wolt could easily create and analyze incrementality tests from a single dashboard, saving 50% of the time and resources previously spent on manual testing. This enabled them to perform an average of 15 tests per month, prove the value of their campaigns, and reallocate budgets effectively. As a result, Wolt achieved a 10x growth in its overall remarketing spend across various markets.

Wolt