Case Study: VSCO boosts attribution and deep linking performance with AppsFlyer

VSCO boosts web-to-app conversions to 33% with AppsFlyer

VSCO, a company providing creative tools and a community for self-expression, needed to evolve its performance-driven marketing with a comprehensive data solution. Their challenge was measuring key in-app events and user acquisition cost without a deep linking solution for last-touch attribution across paid and owned media campaigns. They turned to AppsFlyer for its measurement suite and marketing analytics products.

AppsFlyer implemented its OneLink customer experience and engagement suite, providing a single source of truth for attribution. This integration, particularly with partner Braze, allowed VSCO to measure performance across all channels. The solution delivered significant results, including a 33% conversion rate for web-to-app campaigns and a 20% conversion rate for referral-to-app campaigns, helping the team beat its customer acquisition cost goals.

VSCO