Case Study: Voot drives 45M+ installs and improves user quality with AppsFlyer

Voot cuts cost per acquired user by 80% with AppsFlyer

Voot, a mobile-first video on demand platform, needed a strong attribution and measurement solution to improve the speed and accuracy of its multiple marketing campaigns and garner rich consumer insights. To address this challenge, they turned to AppsFlyer and its measurement suite.

AppsFlyer's deep measurement capabilities and partner integrations allowed Voot to accurately measure installs from various sources and quickly enable dozens of media partners. By leveraging AppsFlyer's deep linking suite for better targeting and retargeting, Voot achieved fantastic results: their cost per acquired user dropped by 80% while user quality improved by 80%, driving over 45 million new installs in less than a year.

Voot