Case Study: Visa achieves 155% app growth with AppsFlyer

Visa drives 155% app growth with AppsFlyer

Visa, a global leader in digital payments, faced a significant challenge when launching its Visa Pay App in the Democratic Republic of Congo. The company lacked a consistent view of which paid marketing campaigns were driving valuable user installs and registrations, making it impossible to evaluate true campaign effectiveness or allocate budget confidently. This limited visibility hindered their goal of proving a fully digital acquisition model in a complex market.

By implementing AppsFlyer’s full-funnel attribution and ROI360 cost integration, Visa established a single source of truth across all marketing channels. AppsFlyer’s solution provided granular, event-level measurement of the entire user journey. This enabled Visa to optimize campaigns in real-time toward high-quality audiences, resulting in a 155% growth in app downloads and an 85% lower cost per registration over a 12-week campaign.

Visa