Case Study: Virtuo makes smarter marketing decisions with AppsFlyer Data Locker

Virtuo builds a marketing spend algorithm to optimize country-level spend with AppsFlyer

Virtuo, a European travel company offering a digital car rental service, faced challenges in effectively acquiring new customers and retaining existing ones. They needed accurate attribution to optimize their advertising spend and a deeper understanding of the customer journey, which required merging their marketing data with other internal sources. Their previous attribution partner could not provide this, so they turned to vendor AppsFlyer and its Data Locker product.

AppsFlyer implemented its Data Locker solution to automatically and reliably deliver raw data into Virtuo's Looker BI platform. This allowed Virtuo to combine their marketing data with internal sources like their CRM, enabling them to perform deep analysis. As a result, AppsFlyer empowered Virtuo to make smarter short and long-term decisions, such as building a marketing spend algorithm to optimize their budget allocation per country.

Virtuo