Case Study: VGames achieves 40% revenue growth with AppsFlyer

VGames realizes 40% revenue growth with AppsFlyer

VGames, a mobile gaming startup based in Vietnam, faced significant challenges in measuring the effectiveness of its marketing campaigns. The team was manually extracting raw data and using inadequate third-party tools to generate reports, which was time-consuming and resulted in skewed revenue metrics. They lacked detailed KPIs, intuitive ROI visualization, and accurate data due to slow synchronization with their ad partners. To support its growth, VGames needed a mobile measurement partner (MMP) like AppsFlyer and its measurement suite to provide deeper insights and strategic guidance.

With the integration of AppsFlyer, VGames gained an intuitive platform for real-time reporting and troubleshooting. The AppsFlyer team provided dedicated support, helping to identify and resolve issues such as game errors and measurement problems. This solution provided clear visibility into key ROI and ROAS metrics. As a result, VGames optimized its campaigns, realized a 40% revenue growth, reduced costs in key markets, and cut fraudulent in-app purchases by 80%. AppsFlyer became a key strategic partner for the company's long-term development.

VGames