Case Study: UnionBank cuts mobile ad fraud with AppsFlyer

UnionBank cuts mobile ad fraud by 30% with AppsFlyer

UnionBank, a major bank in the Philippines, faced a significant challenge with mobile ad fraud as it expanded its digital user acquisition efforts. With finance apps being highly susceptible to fraud, particularly in the APAC region, the bank's marketing team saw fraudulent installs rise to a pressing level, risking the optimization of their ad spend. To address this, they turned to AppsFlyer and its fraud protection solution.

AppsFlyer's Protect360 suite identified that two of UnionBank's media partners had fraud rates as high as 52% and 88%. The solution flagged 279,000 fraudulent installs in a single month, allowing the partners to clear fraudulent sources. This led to a 30% reduction in fraudulent installs, a 6.3% increase in conversion rates, and savings of $300,000 in ad spend for UnionBank.

UnionBank