Case Study: Treatwell boosts owned media performance with AppsFlyer

Treatwell reduces UA costs by 33% with AppsFlyer

Treatwell, a major European hair and beauty booking platform, faced a challenge in measuring the impact of its owned media campaigns. As a performance-driven company, it lacked a simple way to attribute app installs and in-app activity from its social, email, and SMS marketing, which constrained its ability to optimize messages. Treatwell turned to AppsFlyer and its OneLink deep linking suite to address this data gap.

By implementing AppsFlyer's OneLink, Treatwell gained a single, measurable link for all platforms, enabling seamless user experiences and proper attribution for all owned media channels. This solution provided the data needed to optimize marketing efforts, leading to a 33% reduction in user acquisition costs and a 50% increase in repeat customer revenue. AppsFlyer's technology allowed Treatwell to fully unleash the potential of its owned media.

Treatwell