Case Study: Tilting Point achieves positive ROI for 19 games with AppsFlyer

Tilting Point exceeds ROI targets for 19 games with AppsFlyer

Tilting Point, a major mobile gaming publisher, faced the challenge of generating a positive return on investment (ROI) for its diverse portfolio of 30 games. This was severely hampered by the measurement limitations introduced by iOS 14.5, which restricted their ability to optimize marketing campaigns. They needed real-time, accurate data to make daily optimizations and required a way to effectively utilize Apple's SKAdNetwork for attribution.

AppsFlyer provided its SKAdNetwork solutions, including Conversion Studio and machine learning to estimate null conversion values, to address these challenges. This solution enabled Tilting Point to accurately measure marketing performance and optimize campaigns. As a result, AppsFlyer helped Tilting Point generate a positive ROI for 19 games, achieving specific wins like a 60% increase in ROAS for one title and a 280% increase in monthly installs for another.

Tilting Point