Case Study: The Weather Channel boosts retention and organic installs with AppsFlyer

The Weather Channel boosts 30-day retention 38% with AppsFlyer

The Weather Channel, a major provider of weather data with the world's most downloaded weather app, needed to understand the impact of its paid media campaigns on organic installs and user engagement. To address this challenge, The Weather Channel engaged AppsFlyer for its mobile attribution and marketing analytics services.

AppsFlyer's solution enabled the marketing team to run a controlled experiment by pausing and restarting paid campaigns. By analyzing the attribution and analytics data, they determined that paid media did not harm organic performance but was crucial for driving traffic. Using AppsFlyer's data, the team achieved a 6% increase in organic installs, a 7.1% rise in daily active users, and a 38% improvement in their 30-day retention rate.

The Weather Channel