Case Study: The Very Group boosts paid installs by 42% with AppsFlyer

The Very Group grows paid installs by 42% with AppsFlyer

The Very Group, a UK-based ecommerce company, sought to migrate users from their desktop and mobile web channels to their more profitable app. They initiated an RFP process to find a new mobile measurement partner that could support this web-to-app strategy and provide deeper insights into the customer journey, leading them to select AppsFlyer.

AppsFlyer implemented its measurement suite, including People Based Attribution, to give The Very Group a richer understanding of customer behavior. As a result, the company grew its paid app installs by 42% year-on-year, established the app as a key growth and retention channel, and saved five hours per week in reporting. The success was supported by a close partnership with their AppsFlyer customer success manager.

The Very Group