Case Study: Telefónica achieves real-time marketing agility with AppsFlyer

Telefónica uses AppsFlyer for real-time campaign testing and weekly performance insights

Telefónica, a global telecommunications provider, sought to understand and predict user behavior for its new Drivies app. Its Innovation Team needed real-time mobile attribution and analytics to optimize user acquisition and experience, turning to AppsFlyer's measurement suite and marketing analytics for a solution.

Using AppsFlyer's real-time insights, Telefónica implemented a lean marketing approach to test variables and measure their impact on user behavior. This provided the teams with unparalleled agility to optimize marketing and app performance on the fly, yielding quick, actionable insights that continue to inform their overall market strategy.

Telefónica