Case Study: Tee Studio doubles in-app purchases with AppsFlyer Measurement Suite

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Preview of the Tee Studio Case Study

Tee Studio doubles in-app purchases to 10% with AppsFlyer

Tee Studio, an Android game developer, faced challenges in accurately attributing app installs and measuring ROAS across their multi-channel user acquisition campaigns. This made effective budget allocation difficult and they were unsatisfied with their previous Mobile Measurement Partner. Seeking more precise data and better technical support, they turned to AppsFlyer's Measurement Suite.

By implementing AppsFlyer's solution, Tee Studio gained a holistic view of their marketing performance, enabling them to optimize their channel mix. AppsFlyer's service resulted in in-app purchase conversions doubling from 5% to 10%, a 25% month-over-month revenue growth, and a reduced CPA. The platform also handled necessary SDK updates, freeing the team to focus on campaign optimization.


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