Case Study: Tata CLiQ boosts web-to-app conversions and cuts fraud with AppsFlyer

Tata CLiQ boosts web-to-app conversions by 300% with AppsFlyer

Tata CLiQ, a major Indian eCommerce platform, faced challenges with mobile ad fraud inhibiting their ability to scale their affiliate network and low conversion rates from their mobile web channel. To drive more users to their apps and improve loyalty, they needed a robust solution for fraud protection and web-to-app redirection, leading them to partner with AppsFlyer.

AppsFlyer implemented its Protect360 fraud protection solution and its Smart Banners for deep linking. This resulted in Tata CLiQ blocking over 1.2 million fraudulent installs quarterly, a 300% increase in web-to-app conversions, and a 400% lift in average revenue per user (ARPU). AppsFlyer's Xpend solution also saved the team 30 hours of manual work monthly, improving productivity by 40% and key metrics by 22%.

Tata CLiQ