Case Study: Sweetgreen boosts marketing ROI with AppsFlyer cross-device attribution

Sweetgreen boosts marketing ROI by 17% with AppsFlyer

Sweetgreen, a food and drink company, faced a challenge in accurately measuring its marketing performance. With separate solutions for web and app attribution, their data was siloed, leading to double-counted customer acquisitions and undercounted retention metrics. This made it impossible to properly allocate their budget or understand the full customer journey across devices.

AppsFlyer implemented its holistic cross-platform measurement solution to break down these data silos. This provided Sweetgreen with a complete view of marketing touchpoints and customer activity across web and app, eliminating double-counting and enabling accurate calculation of customer lifetime value. As a result, Sweetgreen optimized its budget allocation and achieved a 17% increase in overall marketing ROI.

Sweetgreen