Case Study: Supersonic Studios achieves faster performance detection and smarter ROAS analysis with AppsFlyer AI Suite

Supersonic Studios gets answers in minutes and catches revenue risks early with AppsFlyer

Supersonic Studios, a mobile publishing arm of Unity, faced significant challenges in managing the performance of its rapidly expanding portfolio of games. The sheer volume of data from numerous campaigns and titles made it impossible for the user acquisition team to manually monitor all key performance indicators and cohort progressions daily. This manual process was slow and prone to error, causing them to miss critical performance issues that were not visible on top-level dashboards. To address this, they turned to AppsFlyer's AI Suite.

By implementing AppsFlyer's AI tools, including an AI Assistant and anomaly detection agents, Supersonic automated its data analysis. The solution provided instant, plain-language answers to complex performance questions and continuously monitored campaigns for deviations at a granular level. This allowed the team to identify and resolve issues before they impacted revenue and to conduct daily cohort ROAS progression analysis at a scale previously impossible. As a result, AppsFlyer enabled Supersonic's managers to focus on strategic decisions rather than manual data pulling, preventing revenue loss and scaling their operations smarter.

Supersonic Studios