Case Study: Supersonic Studios cuts CPI in half and accelerates user acquisition with AppsFlyer and TikTok

Supersonic Studios cuts CPI in half with AppsFlyer

Supersonic Studios, a hyper-casual gaming company, faced the challenge of cost-effectively acquiring users in a highly competitive market. They sought to diversify their user acquisition channels and explore emerging platforms like TikTok to increase scale and reduce risk. They partnered with AppsFlyer, utilizing its mobile attribution and measurement suite.

AppsFlyer provided Supersonic with its Pull API, Master API, Data Locker, and Xpend cost aggregation solution to integrate and analyze TikTok campaign data. This solution enabled Supersonic to measure creative performance in real-time and gain a clear understanding of campaign ROI. As a result, Supersonic cut its cost per install (CPI) in half with successful creatives and was able to rapidly scale and optimize its user acquisition activities on TikTok.

Supersonic Studios