Case Study: Step achieves 50% more attributed SKAN conversions with AppsFlyer

Step gains 50% more attributed SKAN conversions with AppsFlyer

Step, a banking app for young adults, faced significant challenges in accurately attributing their marketing campaigns, particularly on iOS 14+. Their previous mobile marketing platform failed to provide a holistic view, leaving 50% of their SKAdNetwork (SKAN) conversions unattributed and creating gaps in cost data aggregation. This lack of visibility made it difficult for them to optimize their user acquisition and in-app engagement efforts. They needed an integrated solution for deep linking, attribution, and cost aggregation from a vendor like AppsFlyer.

By implementing AppsFlyer's measurement suite, Step gained a comprehensive attribution solution for SKAN and utilized the ROI 360 cost aggregation tool. This provided them with complete visibility across all channels and devices. As a result, Step achieved a 50% increase in attributed SKAN conversions and saved 2-3 hours per day on campaign optimization, allowing for more efficient and data-driven marketing decisions.

Step