Case Study: Stash improves web-to-app onboarding and attribution with AppsFlyer

Stash connects web and mobile for 5M users with AppsFlyer

Stash, a financial services company, needed to create a frictionless web-to-app onboarding experience for new customers to build trust and support its growth. The challenge was to seamlessly connect user journeys from its website to its mobile app across numerous marketing channels while also gaining the data visibility to identify and fix any snags in the process. To address this, Stash turned to AppsFlyer and its deep linking suite.

AppsFlyer implemented its OneLink-powered deep linking solution, which provided Stash with accurate web-to-app attribution across all its marketing partners. This gave Stash's data science team invaluable visibility into all customer journey touchpoints. The result was a dynamic and optimized onboarding experience, giving the growth team more confidence in their web-to-mobile strategy and supporting the company's mission with over 5 million users.

Stash