Case Study: STARZPLAY reduces CPIs and prevents fraud with AppsFlyer

STARZPLAY reduces CPIs by 15% with AppsFlyer

STARZPLAY, a leading video-on-demand service in the MENA region, faced significant challenges with fraudulent installs and inaccurate attribution that were impacting their return on ad spend. Their previous mobile measurement partner was not meeting performance expectations, putting their cost-per-action model at risk. To address this, they turned to AppsFlyer and its Protect360 fraud protection suite.

By implementing AppsFlyer's Protect360, STARZPLAY immediately identified that 40% of their affiliate acquisition spend was fraudulent. The solution provided advanced fraud detection without requiring additional development resources. Furthermore, using AppsFlyer Audiences for precise segmentation allowed the company to improve channel attribution by 40%, reduce CPIs by 15%, and increase app install volume by 20%.

STARZPLAY