Case Study: StarBerry Games achieves SKAN measurement clarity with AppsFlyer Predictive Analytics

StarBerry Games gains predictive SKAN insights with AppsFlyer and 3.3 million installs

StarBerry Games, an award-winning mobile games studio, faced significant challenges in measuring the performance of their user acquisition campaigns for their iOS app Merge Mayor due to the limitations of Apple’s SKAN attribution protocol. This lack of clear, actionable data left their marketing efforts shrouded in uncertainty. They turned to AppsFlyer and its Predictive Analytics solution to overcome these constraints.

AppsFlyer's Predictive Analytics provided StarBerry with tangible, predictive insights for key performance indicators like Day 30 ROAS, ARPU, and retention. This solution nearly eliminated SKAN's limitations, enabling the studio to run and optimize campaigns with concrete data. The measurable impact was a clearer understanding of campaign ROI and a significant strategic advantage, positioning StarBerry ahead of the industry as it adapts to the new SKAN standard.

StarBerry Games