Case Study: Smartmove boosts UA efficiency and ROI with AppsFlyer Creative Optimization

Smartmove cuts creative testing time by 40% with AppsFlyer

Smartmove, a mobile gaming company, faced challenges in optimizing its user acquisition campaigns due to a high volume of creatives and insufficient performance data from ad networks. They needed to quickly identify underperforming assets but lacked creative-level ROAS and retention metrics, which led to inefficient manual processes and difficulty scaling their strategies. To address this, they turned to AppsFlyer and its Creative Optimization product.

By implementing AppsFlyer's Creative Optimization suite, Smartmove gained detailed creative-level insights and automated tagging, which enabled data-driven decisions. This solution reduced their manual workload by 50% and shortened creative testing time by 40%. The results included a significant reduction in creative fatigue and a notable improvement in campaign performance and ROI, allowing the team to focus on strategic initiatives.

Smartmove