Case Study: Slickdeals boosts mobile growth and attribution insights with AppsFlyer

Slickdeals boosts installs 15% with AppsFlyer

Slickdeals, a leading shopping community and one of the top 100 sites in the U.S., faced challenges in quantifying user lifetime value and accurately calculating return on ad spend for its mobile app. Their previous mobile measurement partner was not cost-effective and lacked a deep linking solution, preventing them from fully understanding the user journey and optimizing their owned media performance. They needed a true partner to help grow their mobile app into a primary sales engine.

By implementing AppsFlyer's Measurement Suite, including its Pull APIs and OneLink deep linking solution, Slickdeals gained access to raw attribution data. This allowed them to accurately attribute downloads, calculate customer LTV, and determine overall ROAS. As a result, Slickdeals grew mobile from 10% to over 70% of their traffic while increasing revenue. They achieved a 15% increase in installs and discovered that 90% of users acquired via email became loyal users, maximizing the return on every ad dollar spent with AppsFlyer.

Slickdeals