Case Study: Shopee scales user growth and loyalty with AppsFlyer

Shopee grows users 5X with AppsFlyer

Shopee, a leading mobile marketplace in the APAC region, faced the challenge of scaling its business in a crowded market. They needed to carefully manage both the quantity and quality of new users to maintain competitiveness and ensure a strong return on investment for their platform. To address this, they turned to AppsFlyer's mobile attribution and measurement suite.

AppsFlyer provided the solution by being integrated into all of Shopee's local apps to attribute installs and engagement to the correct marketing sources. Using AppsFlyer's rich in-app events and Push API, Shopee synced data with retargeting providers and its internal BI unit. The results were significant, including a 5x increase in users, a 10x increase in user engagement, and a 6x increase in user loyalty, allowing Shopee to scale effectively across all markets.

Shopee