Case Study: Sendwave doubles active users and cuts CAC with AppsFlyer

Sendwave doubles active users and cuts CAC by 66% with AppsFlyer

Sendwave, a money transfer app, faced the challenge of doubling its user base annually. To achieve this ambitious growth, it needed to accurately measure and optimize its complex, multi-channel marketing strategy across seven-plus paid and owned media channels. The company turned to AppsFlyer for a solution to its omni-channel attribution and deep linking challenges.

AppsFlyer provided its measurement suite, including cross-platform attribution and its OneLink deep linking solution. This integration gave Sendwave a holistic view of its marketing performance, automating granular measurement and enabling personalized user journeys. As a result, Sendwave doubled its active user base and achieved a 66% reduction in its customer acquisition cost by using AppsFlyer's data to make informed optimizations.

Sendwave