Case Study: RummyTime achieves app growth and higher revenue with AppsFlyer

Rummytime grows monthly active users 15% with AppsFlyer

Rummytime, an Indian skill-based online gaming company, faced challenges in measuring its marketing campaign performance across multiple platforms and in delivering a seamless onboarding experience to users. This led to low user engagement and hindered revenue growth. To address this, Rummytime turned to AppsFlyer's marketing measurement, audience segmentation, and deep linking capabilities to gain a unified view and combat mobile ad fraud.

By implementing AppsFlyer's solutions, including the Measurement Suite, Protect360, Audiences, and the Deep Linking suite, Rummytime achieved significant improvements. The vendor's tools enabled personalized campaigns and streamlined user acquisition. Results included a 6% month-over-month install growth, a 5% increase in revenue, and a 15% growth in monthly active users.

Rummytime