Case Study: Rosetta Stone boosts Apple Search Ads performance with AppsFlyer

Rosetta Stone boosts Apple Search Ads ROI 39% with AppsFlyer

Rosetta Stone, a language and literacy education company, faced a challenge with its Apple Search Ads channel. While successful for new user acquisition, the channel lacked the customizable configuration needed to effectively remarket to dormant users who had downloaded the app in the past. They needed a solution with granular reporting to re-engage these high-potential users, especially after launching a new unlimited languages offering.

Using AppsFlyer's custom reacquisition windows and re-engagement dashboards, the Rosetta Stone team could effectively separate and target these dormant users. This solution led to a 39% higher ROI from remarketing than from new user acquisition. AppsFlyer's product helped decrease cost per install by 18%, increase overall revenue from Apple Search Ads by 19%, and boost customer lifetime value by 10%.

Rosetta Stone