Case Study: Rocket Studio achieves 6x revenue lift with AppsFlyer

Rocket Studio boosts revenue 6x with AppsFlyer

Vietnamese game developer Rocket Studio was struggling with data visibility and campaign measurement for its iOS user acquisition due to Apple's SKAdNetwork changes. As a hyper-casual gaming provider, the company needed to identify high-value players and accurately measure ROAS but faced limitations from SKAN's restricted postback window. AppsFlyer's predictive analytics solution was identified to help overcome these challenges.

AppsFlyer implemented its Predict solution, which used a unique predictive model to turn 24-hour campaign data into projected day-30 performance metrics. These predictive values were then communicated to media partner Facebook Gaming for campaign optimization. This solution resulted in a 6x increase in revenue and a 42% rise in day 7 ROAS for Rocket Studio's iOS campaigns.

Rocket Studio