Case Study: Real11 Fantasy Sports reduces fraud and optimizes campaigns with AppsFlyer Protect360

Real11 Fantasy Sports prevents 40,000 fraudulent installs with AppsFlyer

Real11 Fantasy Sports, a major fantasy sports platform in India, faced significant challenges with ad fraud impacting its multi-channel marketing strategy. The company noticed unusual install activity, including low lifetime values and high installs with no revenue impact, which pointed to sophisticated fraud from affiliate ad networks. Needing a way to protect its ambitious growth plans without depleting its marketing ROI, Real11 turned to AppsFlyer for a solution.

By implementing AppsFlyer's Protect360 fraud protection solution, Real11 gained transparent insights to quickly identify and block fraudulent traffic. The solution used machine learning to detect suspicious patterns, allowing the team to cut investments in underperforming and fraudulent campaigns. As a result, AppsFlyer helped Real11 prevent over 40,000 fraudulent installs, detect 537,000 fraudulent events, and save approximately 1.4 million INR ($18,000) in ad network payouts within just five months.

Real11 Fantasy Sports