Case Study: Rappi achieves 2.8X install-to-purchase lift with AppsFlyer

Rappi boosts install-to-purchase 2.8x with AppsFlyer

Rappi, a mobile-first service economy startup operating across Latin America, was making substantial marketing investments but lacked a dedicated attribution provider. The team struggled with a slow, manual process of measuring growth across multiple data sources using complex spreadsheets, which led to data discrepancies. They needed a better way to attribute growth to specific campaigns to optimize performance, leading them to partner with AppsFlyer and its Measurement Suite.

AppsFlyer implemented a solution that enabled Rappi to automatically measure and attribute mobile app growth, engagement, and revenues to specific marketing activities. By matching media costs with in-app revenues, the team could measure ROI and optimize campaigns. Using AppsFlyer's Custom Dashboards, each team could easily track progress without manual analysis. This resulted in a 50% lift in install-to-registration and a 280% lift in install-to-purchase, dramatically improving marketing and business performance.

Rappi