Case Study: Rapido achieves 20% retention growth with AppsFlyer

Rapido boosts retention by 20% with AppsFlyer

Rapido, India's largest bike taxi operator, faced challenges in managing its user acquisition funnel, expanding to new media sources without falling victim to ad fraud, and developing a strategy to re-engage dormant users to improve retention. To address these issues, they partnered with AppsFlyer.

AppsFlyer provided a unified dashboard for attribution and deployed its Audiences product for advanced segmentation and Protect360 for fraud protection. This solution enabled Rapido to optimize ad spend, scale remarketing efforts, and filter fraudulent traffic. The results included a 25% increase in monthly active users and a 20% improvement in its retention rate.

Rapido