Case Study: PSafe achieves 43% budget savings and a 141% ROI boost with AppsFlyer Protect360

PSafe cuts ad spend 43% and boosts ROI 141% with AppsFlyer

PSafe, a mobile security leader with a portfolio of apps, faced a significant challenge in managing user acquisition across over 50 media sources. This highly diversified strategy, while fueling growth, made detecting and preventing fraudulent installs a top priority. To meet their high security standards and minimize manual analysis, PSafe turned to AppsFlyer and its Protect360 anti-fraud suite.

AppsFlyer implemented its Protect360 solution to provide automatic fraud prevention and advanced fraud detection. This approach blocked 30% of installs as fraudulent, which resulted in lifetime savings of 43% on ad spend and a 141% boost in ROI for PSafe.

PSafe