Case Study: Playa Games achieves double-digit ROAS growth with AppsFlyer Xpend

Playa Games achieves double-digit ROAS growth with AppsFlyer

Playa Games, a gaming company, faced the challenge of aggregating reliable ROAS and CPI data from its numerous advertising campaigns across multiple networks. Without a unified dashboard, their marketing agency, Mothership, lacked the clarity needed to make informed optimization decisions for player acquisition and ad monetization.

AppsFlyer's Xpend platform provided a single source of truth by aggregating all advertising costs. This solution gave Mothership complete ROAS visibility, enabling them to quickly reallocate spend to higher-performing networks. As a result, AppsFlyer helped Playa Games achieve double-digit ROAS growth within 12 months and saved a significant amount of time in the process.

Playa Games