Case Study: Pizza Hut drives app adoption at scale with AppsFlyer

Pizza Hut boosts app adoption with AppsFlyer’s QR campaign in 2020

Pizza Hut faced the challenge of converting its traditional offline customers, who typically ordered via phone or in-store, into mobile app users to ensure the success of its Hut Rewards program. The vendor AppsFlyer provided a solution using its OneLink deep linking suite to power this initiative.

AppsFlyer's solution involved using OneLink to feature QR codes on in-store displays, direct mailers, and pizza box toppers, which drove app downloads. The results confirmed that app users became more loyal customers. Those who activated via QR code showed a higher average engagement rate and a higher per-user order volume, leading to robust growth for both the mobile app and the rewards program.

Pizza Hut