Case Study: Pixonic saves over $1 million with AppsFlyer Protect360

Pixonic saves over $1 million with AppsFlyer

Pixonic, a mobile gaming company known for War Robots and Dino Squad, faced a significant challenge with user acquisition fraud. Their strategic shift to accelerate growth by testing numerous media sources, including ad-networks and affiliate networks, exposed them to more sophisticated and hard-to-detect fraudulent activity that threatened their budget and campaigns. To address this, Pixonic chose to implement AppsFlyer's Protect360 fraud protection solution.

With AppsFlyer's Protect360, a whole new range of fraudulent activity was revealed and blocked in real-time. The solution provided Pixonic with greater visibility and automated protection, allowing them to eliminate bad actors and focus on trusted traffic sources. As a result, Pixonic saved over $1 million in fraudulent advertising spend in 2018 and automated the detection of as much as 84% of their fraud, freeing up time to optimize campaigns.

Pixonic