Case Study: PhotoSì boosts app installs and conversions with AppsFlyer Smart Banners

PhotoSì doubles installs and boosts conversions by 67% with AppsFlyer

PhotoSì, a major Italian photo printing app, faced the challenge of converting its significant mobile web traffic into app installs. With 60% of its traffic coming from mobile and no option to order via a mobile browser, customers were forced to download the app, creating a frustrating step that drove conversions down. They partnered with AppsFlyer to address this challenge using its Smart Banners and OneLink deep linking suite.

AppsFlyer's solution provided highly customizable banners that directed users to the app based on the specific products they were searching for. This implementation doubled app installs and grew average revenue per user. The campaigns also drove a 67% increase in conversions in one test. Because the Smart Banners leveraged existing web traffic, the new installs were achieved at an effective cost of nothing for PhotoSì.

PhotoSì