Case Study: Papaya Gaming boosts ROI with AppsFlyer Revenue Recommendations

Papaya Gaming boosts ROI by 114% with AppsFlyer

Papaya Gaming, a mobile gaming company, faced significant challenges optimizing its marketing campaigns and measuring ROI after Apple's iOS 14 privacy changes. Their cost-per-install (CPI) skyrocketed and they struggled with a high rate of null conversion values from SKAdNetwork (SKAN). To address this, they turned to AppsFlyer for a solution.

AppsFlyer implemented its Revenue Recommendations feature, which uses an algorithm to analyze an app's user revenue data and provide an optimized conversion value schema. This allowed Papaya Gaming to measure revenue more accurately. The results were immediate and substantial: the company saw a 114% increase in ROI and an 83% decrease in CPI. This solution from AppsFlyer also enabled Papaya to measure more user lifetime value (LTV) data with fewer conversion values, improving the efficiency of their campaigns.

Papaya Gaming