Case Study: Papaya Gaming boosts player quality and ROI with AppsFlyer Signal Hub

Papaya Gaming boosts revenue per player 160% with AppsFlyer

Papaya Gaming, a leading skill-based mobile gaming company, faced the challenge of finding high-value players in a signal-scarce environment post-iOS 14. Their standard campaigns were delivering volume but struggling to attract players who would convert, retain, and spend money. They partnered with AppsFlyer to utilize its Signal Hub product to help identify and reach these more valuable audiences.

AppsFlyer's solution involved activating premium, real-world purchase signals from Mastercard Audiences through its Signal Hub marketplace. This provided Papaya with a new, privacy-safe lens for targeting based on actual spending intent. The results were significant lifts across key metrics, including a 150% increase in conversion rate, a 35% increase in player retention, and a 160% increase in revenue per player, proving the solution drove a much higher quality of player.

Papaya Gaming