Case Study: Panera Bread achieves omnichannel marketing measurement with AppsFlyer

Panera Bread scales MyPanera sign-ups with AppsFlyer omnichannel measurement

Panera Bread, a leading restaurant brand in North America, faced a challenge in measuring and scaling its mobile app marketing efforts to drive digital sales, app downloads, and loyalty program sign-ups. Their team needed deeper insight into campaign performance across paid and owned media channels to make more informed budgeting decisions. To address this, they partnered with AppsFlyer and its measurement suite.

Using AppsFlyer's attribution data and raw data API, Panera gained a unified view of its omnichannel marketing performance, enabling smarter, data-driven decisions. The solution provided clear metrics on key goals like cost-per-loyalty sign-up, which was a game changer. This allowed the team to strategically expand into new channels, prove the efficacy of their owned media, and secure more funding, with AppsFlyer's data becoming a key contributor to overall business intelligence.

Panera Bread