Case Study: OLX boosts listings and lowers cost per new listing with AppsFlyer

OLX boosts customer listings 30% with AppsFlyer

OLX, one of the world's leading classifieds platforms, faced the challenge of attracting new, high-quality users at scale in Brazil. To meet their growth targets, they needed a faster approach to managing paid user-acquisition and retargeting campaigns on Facebook. They turned to vendor AppsFlyer and its measurement suite for a solution.

AppsFlyer provided deep integrations with Facebook and their partner Smartly.io, delivering real-time attribution and insights into user behavior and lifetime value. This allowed OLX to automatically report the ROI of each campaign and optimize their ad spend. As a result, OLX Brazil saw an 11% decrease in cost per new listing and a 30% increase in customer listings, growing their mobile user base and revenues.

OLX