Case Study: Nykaa boosts retention by 55% with AppsFlyer Audiences

Nykaa boosts retention by 55% with AppsFlyer

Nykaa, a leading beauty retailer in India, faced the challenge of re-engaging dormant and uninstalled users to improve customer retention and boost their return on investment. To achieve their goals, they needed to build targeted audience segments based on complex user behavior to run effective retargeting campaigns.

Using AppsFlyer's Audiences solution, Nykaa built dynamic, granular segments to retarget specific user groups, including those who had uninstalled the app. This strategy implemented by AppsFlyer led to a 55% boost in user retention, a 2.5X increase in installs, and a 1.5X improvement in their cost per install (CPI), significantly enhancing their overall ROI.

Nykaa.com