Case Study: MONIX boosts registrations by 600% with AppsFlyer

MONIX Co., Ltd boosts registrations by 600% with AppsFlyer

Monix Co., Ltd, a Bangkok-based fintech company, faced a highly competitive landscape in Thailand's financial technology sector. They needed a partner to provide insights into the highest-quality app install lead sources with the most competitive cost-per-install (CPI) rates to grow their user base quickly and cost-effectively for their FINNIX lending app. AppsFlyer's mobile attribution and measurement suite was selected to meet this challenge and to understand the entire user journey without the need for onsite support.

AppsFlyer implemented its measurement and analytics products, including Xpend and Data Locker. This solution provided the attribution insights and raw data needed for Monix to optimize its marketing spend, ad inventory, and user journeys. The results were substantial: a 600% increase in registrations, a 2.6x increase in downloads, a 4.4x improvement in monthly active users, and a reduction of CPI below the industry benchmark.

Monix Co., Ltd