Case Study: Mobile Premier League achieves record-high ARPU with AppsFlyer

Mobile Premier League boosts ARPU with AppsFlyer referrals and a 58.65% uninstall rate

Mobile Premier League (MPL), a major esports and skill gaming platform in Asia, faced challenges with managing complex marketing campaigns at scale and improving user engagement and retention. To address this, MPL partnered with AppsFlyer to implement a one-stop attribution platform and streamline its user onboarding process.

AppsFlyer’s solution included a deep linking suite and a user referral program, which dramatically increased onboarding efficiency. The results included MPL achieving its highest average revenue per user (ARPU) from these referrals, a low uninstall rate of 58.65%, and a high loyal user ratio of 4.73%. AppsFlyer also enabled MPL to save money on user acquisition and focus on new growth initiatives.

Mobile Premier League (mpl)