Case Study: Mistplay saves $470k from fraud with AppsFlyer

Mistplay saves $470k with AppsFlyer and grows active users by 72%

Mistplay, a market-leading loyalty platform for mobile gamers, needed a holistic solution to accurately attribute user installs and protect its user acquisition campaigns from mobile ad fraud. Their challenges included lengthy manual integrations with new media partners and the need to verify attributed installs to avoid wasting ad spend. They turned to AppsFlyer and its measurement suite and fraud protection products for a solution.

AppsFlyer implemented its attribution and analytics platform, including Protect360 for fraud protection and Xpend for cost aggregation. This provided Mistplay with a single source of truth, enabling them to block fraudulent installs in real-time and accurately calculate ROAS. The solution saved Mistplay $470k in ad dollars from fraud and contributed to a 72% growth in active users. AppsFlyer's pre-built integrations also allowed the UA team to efficiently test 30 new media partners.

Mistplay