Case Study: Miles saves $1.1M in fraudulent ad spend with AppsFlyer Protect360

Miles saves $1.1M in fraudulent ad spend with AppsFlyer Protect360

Miles, a travel rewards app, faced a significant challenge with fraudulent ad spend after testing new cost-per-action (CPA) media partners to fuel its user growth. This fraud, primarily from bot traffic, caused a 315% week-over-week increase in fake in-app events, leading the company to optimize its marketing based on false data and pay for worthless conversions. AppsFlyer's Customer Success Manager proactively identified this issue and implemented a trial of its Protect360 fraud protection solution.

The solution, AppsFlyer's Protect360, automatically identified and blocked fraudulent activity in real-time. In the first month alone, it saved Miles $1.1 million by preventing payment for 439,375 fraudulent events. This allowed Miles to confidently scale its marketing efforts from 2 to over 60 media partners. The fraud rate for non-organic in-app events dropped dramatically from 97% to 4%, enabling better optimization and lower acquisition costs.

Miles