Case Study: Luni scales campaign automation and saves 40 hours a month with AppsFlyer

Luni saves 40 hours a month with AppsFlyer

Luni, a French developer of health and fitness apps, faced a challenge in scaling its user acquisition efforts to more global markets. Because its team manually optimized campaigns across over ten channels, the process was extremely time-consuming and limited their focus to English-speaking countries. To acquire more users while retaining control and keeping their team lean, Luni sought an automation solution and partnered with AppsFlyer.

AppsFlyer, integrated with automation platform BidShake, provided the data and tools necessary for Luni to automate its campaign management. By implementing robust, data-driven rules, Luni's team saved 40 work hours per month and gained the confidence to run over 3,000 campaigns in parallel. This allowed them to expand successfully into new regions, reducing their dependence on the US market by 20%.

Luni