Case Study: Lucky Day scales revenue and users with AppsFlyer

Lucky Day increases users 10X and ARPU by $1.50 with AppsFlyer

Lucky Day, a Los Angeles-based gaming startup, faced challenges in efficiently scaling its four mobile games with a small marketing team. Their previous attribution provider failed to deliver reliable data from key media partners, making daily optimizations and accurate measurement of their primary KPI, Return on Ad Spend (ROAS), difficult. They needed a centralized solution from a vendor like AppsFlyer to handle attribution across their 10 media partners and integrate with their other analytics tools.

AppsFlyer provided a complete measurement suite, including mobile attribution and cost aggregation, which integrated seamlessly with all of Lucky Day's partners. This solution enabled the marketing team to optimize campaigns in real-time and attribute user revenue accurately. As a result, Lucky Day generated a positive ROAS across all games, achieving an $8M increase in app revenue and growing its user base by 2.6 million. Specific games saw massive gains, with Dice Kings increasing its users by 10x and Blackjack Royale by 4x.

Lucky Day