Case Study: Lokal App reduces cost per install and boosts installs with AppsFlyer

Lokal App lowers CPI by 10% and lifts installs 80% with AppsFlyer

Lokal App, a hyperlocal news and community platform in India, faced challenges in understanding the granular performance of its user acquisition campaigns across multiple platforms. This lack of visibility made optimization a time-consuming process. To tie spending data directly to ROI, they needed a single platform for consolidated cost visibility and chose AppsFlyer as their mobile analytics and attribution partner.

Using AppsFlyer's Xpend solution for cost aggregation, Lokal gained real-time, adset-level visibility into their costs on Facebook and Google. This enabled immediate optimizations and course corrections. As a result, Lokal achieved an 80% growth in installs while simultaneously reducing its cost per install by 10% on Google campaigns.

Lokal App