Case Study: Loco achieves scalable user acquisition and fraud prevention with AppsFlyer

Loco boosts one-minute watch conversion 125% with AppsFlyer

Loco, an Indian live game-streaming and eSports platform, faced challenges scaling its user acquisition beyond major ad networks. The company struggled with a lack of visibility into campaign performance across new channels, rampant sophisticated ad fraud on affiliate networks, and an inability to measure the impact of its partnerships with individual streamers and third-party Android app stores.

AppsFlyer provided its measurement suite and Protect360 solution, enabling Loco to gain deep campaign insights, prevent fraudulent installs, and accurately attribute user installs and engagement from various sources. This resulted in a 125% improvement in install-to-one-minute-watch conversion, a 25% reduction in monthly ad spend due to fraud mitigation, and impressive Day 1 and Day 7 retention rates of 55% and 35% for users referred by streamers.

Loco